Diane Louise Jordan supports new campaign to save sight

Television presenter Diane Louise Jordan has added her voice to CBM’s new Save Sight campaign to prevent childhood blindness across some of the world’s poorest places. Well known for her work presenting iconic BBC shows, Blue Peter and Songs of Praise, Diane has spoken out about her passion for ensuring no children become needlessly blind and is the voice of our TV advert airing this month.

Watch our TV advert now:

CBM’s Saving Sight Advert transcript (open link in new tab)

The advert will be aired from 4th June across a range of television channels including, CBS Drama, God TV, Sky Arts and Gold. It features Yona (9), and Lucy (7) from Tanzania in East Africa, who were living needlessly blind from cataracts until they received treatment at our partner hospital.

Explaining her support for the appeal, Diane Louise Jordan says:

 “As a mum and a grandmother, I can’t imagine what it’s like to see your child lose their sight.  Watching them struggle, knowing that treatment is available – but out of reach. That’s why I am passionate about supporting CBM, because I believe that every child should have the best chance in life – and that nobody should be needlessly blind”.

Watch Diane speaking about our work:

Diane Louise Jordan support for CBM UK transcript (open link in new tab)

Nearly half of childhood blindness could be avoided if a child is treated early enough for diseases or conditions like cataracts. Some children are born with cataracts, or develop them early in life. The condition can be treated with an operation costing as little as £95, but many families living in poverty aren’t aware that treatment is available, cannot afford it, or cannot travel many hours to the nearest specialist clinic.

Kirsty Smith, Chief Executive of CBM UK, welcomes Diane’s involvement: “We are so thrilled to have Diane on board supporting our Save Sight campaign. She is such a caring person, full of warmth. Her devotion to children & family is very much a way of life for her. We couldn’t imagine a more perfect individual to be fronting our campaign.”

To watch our Save Sight advert and to find out how to get involved visit: www.cbmuk.org.uk/save-sight (open link in new tab)