Diane Louise Jordan launches See the Way appeal

On Friday 13th November, broadcaster Diane Louise Jordan, well-known for presenting iconic TV shows Songs of Praise and Blue Peter, joined us for a special online event to mark the launch of our See the Way appeal.

Over 140 supporters from across the UK tuned in for An Evening with Diane Louise Jordan (open link in new tab), getting See the Way appeal off to an exciting start.

Diane spoke about the personal impact of vision problems on her family, her life-changing journey to see our sight-saving work in Rwanda and why she’s passionate about helping build a world where nobody is needlessly blind. 

There was also a screening of “Etienne’s Miracle”, a heart-warming film about a 10 year-old boy who has sight-restoring surgery, made during Diane’s trip to Rwanda in February.

Watch a recording of the event here (open link here).

Every day, people in the world’s poorest places become needlessly blind because of conditions that can be easily treated, like cataracts. Many women, men and children in poverty have no access to the most basic of eye health services.

Until 17^th December, all public donations to our See the Way appeal will be doubled by the UK government, up to £2 million. Your gift could help twice the number of people See the Way to a brighter future – it could fund twice as many sight-saving surgeries, pairs of glasses or eye-health outreach activities in the world’s poorest places.

Find out more about the See the Way appeal and Diane’s visit to Rwanda (open link in new tab).

Image: CBM UK Chief Executive Kirsty Smith talking to Diane Louise Jordan at the See the Way appeal online launch event.