Marketing Officer (Retention)

About the role

The Marketing Officer (Retention) at CBM UK is an important role in making our lifechanging work possible. The position holder is responsible for producing direct mail and digital fundraising appeals for individual supporter audiences that will elicit strong engagement and ongoing financial support.

Role Summary

Working closely with the Head of Marketing and across the Fundraising, Impact and
Communications department, the Marketing Officer (Retention) plans and delivers 10-12
fundraising appeals per year to existing supporters. These include one-off cash fundraising appeals, newsletters, and prayer diaries, which are produced through working with external copywriters, designers and printers. The role works across multiple marketing channels, including direct mail, email, web, and telephone, towards an agreed income target.

The position holder also supports the development of fundraising plans, supporter (customer) journeys, and the testing of new channels and messaging.

About our Charity

For over 115 years, CBM has been transforming lives around the world. We work with local partners, making sure people with disabilities in some of the world’s poorest communities have access to healthcare, education and a future where they can thrive. As an organisation based on Christian values, we welcome staff of all faiths and none in our work to build an inclusive world in which all people with disabilities enjoy their human rights and achieve their full potential.